SHAPESHIFTER SS13
I am currently interning for Ginger & Smart and have been there for almost two years now. It is such a great insight into the industry and really allows me to understand Fashion as a commercial business. This was my second time helping out at Fashion week with Ginger & Smart which is always extremely full on but is also a very rewarding experience. It is great to see the effort that goes into making these shows happen and the countless overtime hours contributed by all of the staff. Ginger & Smart speaks into my own design practice through their structural and effortless tailoring along with their eclectic prints. This collection defined their aesthetic perfectly and it was great to be a part of the success.
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Backstage SS13 http://gingerandsmart.com |
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| Backstage SS13 http://gingerandsmart.com |
The collection was beautifully tailored with a mix of textures and prints that included bonded lace, leather, woven textures and graphic florals. These were my favourite looks;
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| http://gingerandsmart.com |
Last year I helped to dress the models and all of the little odd jobs in between but this year I got to sit in the front row and help to video and Instagram the show! These are some of the pictures that I took from my Instagram;
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| http://instagram.com/adelethiel |
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